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The Little Secret to Optimize your Sales.
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Weve been running o2 odeon discount coupon boxes on hundreds of stores, measured the impact on conversions, analyzed tons of data and came to this simple conclusion: Knowing the physical location of your customers is the key to running the optimal sales campaigns.
We will also start running coupon split tests from day one to observe the price sensitivity of your customers.
As a starting point, we are using both pricing intelligence data about your competition and economical data to adjust your discounts.
Are you kidding me!?
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